Arriva London’s Platinum Payroll Giving bus heads south
The generosity of our staff is reflected in Arriva London receiving the prestigious Government’s Charity Aids Foundation Platinum Award last year, which means that over 20% of the staff give to charity through the company’s Payroll Giving scheme. In real terms, over 1,000 staff give to over 160 charities through their pay, and this is why the award was given.
To celebrate this, the company painted HV 64, one of their in-service buses, platinum and then decorated it with many of the logos of the charities that the staff support.
The bus was then paraded in the Lord Mayor’s show last November and, following this, run in service in North London on route 141 to celebrate what had been achieved.
As the staff generosity is from garages all over London, it seemed appropriate to share the celebration message, and as of last week, HV 64 can now be seen running on services operating from Brixton garage, such as route 319, between Streatham Hill and Sloane Square.
The recent large mobilisation programme we have undertaken, which has subsequently increased our driving staff by over 600, has also meant that more staff are now joining the Payroll Giving scheme, and it is hoped that we will maintain our Platinum status again in 2017.
The campaign theme ‘It’s easy to give with Payroll Giving, your colleagues do it every day’ which helped win the award, is being promoted through regular road shows at each of our London garages, together with a poster and video campaign, telling givers’ stories and responses from the charities that are the recipients.
All participants in the scheme enter a company quarterly draw which gives four winners each a cheque from Arriva London for £250 for their chosen charity.
All givers are also entered into a ballot, giving them the chance to be one of the participants in Arriva London’s Lord Mayor’s Show entry, which this year will feature the Arriva London’s Heritage Fleet open top Routemaster RMC 1464.
So, please look out for our Platinum bus in south London and tweet us @Arriva_London if you see it.
Published : Wed 20th Aug. 2014 - Mon 17th Nov. 2014
Arriva London’s innovative campaign, promoting Payroll Giving throughout its workforce, was recognised at the Institute of Fundraising’s National Payroll Giving Excellence Awards.
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